Trivera's AI Deep Dive for Digital Marketers
Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing that converts.
Episodes
27 episodes
Trivera Case Study: Rogers Behavioral Health Foundation
In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, con...
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Season 2
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Episode 14
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12:22
Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles
In this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles.Millions have tuned in to the Friends of Big Bear Va...
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Season 2
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Episode 13
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15:54
Don’t Forget About Your Google Business Profile
In this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in ...
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Season 2
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Episode 12
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12:43
4 Signs You Need to Hire a Digital Marketing Agency Right Now
In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the fo...
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Season 2
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Episode 11
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12:38
AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear
In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO str...
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Season 2
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Episode 10
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13:52
Website Case Study: Creating a Personalized UX for a Global Brand
In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based co...
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Season 2
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Episode 9
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7:19
Project Showcase: Refreshing and Elevating an Airport’s Digital Presence
In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data...
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Season 2
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Episode 8
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13:51
Stalling on Your Website Redesign? Here’s What It’s Costing You!
In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder.Every day a company delays a website redesign, they’re...
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Season 2
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Episode 7
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13:12
SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship.
In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get...
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Season 2
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Episode 6
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13:02
A Digital Agency Whose Process Sets Them Apart
Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert colla...
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Season 2
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Episode 5
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19:41
Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome"
In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption.Trivera emphasizes the importance of mastering existing...
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Season 2
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Episode 5
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10:14
Generative Engine Optimization (GEO): The Future of Search
In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO)—the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures ...
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Season 2
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Episode 4
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13:05
The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success
Discover how Heresite Protective Coatings, a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presenc...
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Season 2
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Episode 3
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19:44
How AI Empowered a Game-Changing Digital Holiday Campaign
In this festive episode of Trivera AI Deep Dive, Chip and Nova explore how Trivera’s very own AI assistant, Webster, turned a creative holiday concept into a marketing masterpiece. From designing a dynamic snow globe with a virtual sha...
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Season 2
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Episode 2
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9:32
Leveraging 2024's Marketing Insights for Success in 2025
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore Trivera’s blog on leveraging key marketing insights from 2024 to drive success in 2025. From the trends shaping SEO, content strategies, and AI-driven tools to the lesson...
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Season 2
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Episode 1
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15:35
Concrete CMS & Trivera: A Legacy of Innovation, Excellence and Expertise
In this episode of Trivera AI Deep Dive, Chip and Nova uncover the truth about Concrete CMS and why it remains a powerful and reliable platform for managing websites despite what some agencies are telling their clients. Learn how Trive...
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Season 1
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Episode 12
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17:02
Unleashing the Power of AI: The Art and Importance of the Prompt
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore the art and importance of crafting effective prompts to unleash the true power of AI. Based on a blog by Trivera CEO Tom Snyder, this episode dives into how well-designed...
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Season 1
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Episode 11
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13:10
3 Branding Lessons inspired by Yellowstone’s Beth Dutton
In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera...
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Season 1
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Episode 10
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10:39
Digital Marketing Lessons Learned from National Lampoon's Christmas Vacation
In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Tri...
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Season 1
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Episode 9
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21:32
Introducing Trivera’s AI Deep Dive Podcast: Where Human Expertise Meets AI Innovation
In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is us...
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Season 1
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Episode 1
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17:52
Deep Dive - How Project Management Drives Client Success in Digital Marketing
In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success.<...
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Season 1
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Episode 2
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12:44
Deep Dive - Navigating Change with Confidence: The Secret to Success Amid Political and Economic Uncertainty
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-C...
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Season 1
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Episode 3
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23:58
Deep Dive - B2B Website Performance
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website des...
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Season 1
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Episode 4
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18:01
Deep Dive - Harnessing AI for a Competitive Analysis
In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate a...
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Season 1
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Episode 5
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15:47
Deep Dive - Choosing the Right CMS for your Website
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS...
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Season 1
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Episode 6
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18:46