Trivera's AI Deep Dive for Digital Marketers
Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing that converts.
Episodes
39 episodes
What Successful Marketers Are Doing While Everyone Else Is Taking the Summer Off
In this episode of the Trivera Deep Dive, Chip and Nova unpack Tom Snyder’s latest blog that challenges the myth of the “slow summer.” While others coast through June, July, and August, smart marketers are creating, planning, refreshing, and ge...
•
Season 2
•
Episode 26
•
18:35
Tasked With Switching Agencies? How to Make the Right Call for Your Brand—and Your Career
In this episode of the Trivera Deep Dive, Chip and Nova explore the challenges marketing leaders face when deciding whether to switch agencies. They break down the key triggers that prompt these decisions, the risks of chasing empty prom...
•
Season 2
•
Episode 25
•
19:16
Building an Informed Marketing Budget: Part 3 – One-Time Costs and Budget Strategy
In this episode of the Trivera Deep Dive, Chip and Nova tackle the marketing costs that sneak up on even the best-planned budgets. From major one-time investments like website redesigns and e-commerce upgrades, to deciding whether to hir...
•
Season 2
•
Episode 24
•
20:49
Building an Informed Marketing Budget: Part 2 – Recurring Costs
In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses shoul...
•
Season 2
•
Episode 23
•
19:59
Building an Informed Marketing Budget: Part 1 - Industry Benchmarks
In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig ...
•
Season 2
•
Episode 22
•
18:48
Growing a Digital Garden: Trivera's Melinda Myers Case Study
In this episode of the Trivera Deep Dive, Chip and Nova dig into how Trivera helped nationally recognized gardening expert Melinda Myers revitalize her content-heavy website into a fast, secure, and future-ready platform. With a growing audienc...
•
Season 2
•
Episode 21
•
13:26
A Seismic Digital Shift Is Underway - Is Your Business on the Fault Line?
In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake,...
•
Season 2
•
Episode 20
•
15:20
Design Smarter: Why Above-the-Fold Doesn’t Mean What You Think
In this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page...
•
Season 2
•
Episode 19
•
14:12
Trivera Client Success Study - Midland Plastics Boosts Their Leads by Double Digits
In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure,...
•
Season 2
•
Episode 18
•
14:10
Why Branded Podcasts Belong in Your Content Strategy
In this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts.They explore how podcasts can turn existing content into s...
•
Season 2
•
Episode 17
•
13:38
5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool
🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset.They explore the 5 key reasons your site ...
•
Season 2
•
Episode 16
•
15:43
Is It Time for a Digital Spring Cleaning?
In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, miss...
•
Season 2
•
Episode 15
•
16:40
Trivera Case Study: Rogers Behavioral Health Foundation
In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, con...
•
Season 2
•
Episode 14
•
12:22
Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles
In this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles.Millions have tuned in to the Friends of Big Bear Va...
•
Season 2
•
Episode 13
•
15:54
Don’t Forget About Your Google Business Profile
In this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in ...
•
Season 2
•
Episode 12
•
12:43
4 Signs You Need to Hire a Digital Marketing Agency Right Now
In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the fo...
•
Season 2
•
Episode 11
•
12:38
AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear
In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO str...
•
Season 2
•
Episode 10
•
13:52
Website Case Study: Creating a Personalized UX for a Global Brand
In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based co...
•
Season 2
•
Episode 9
•
7:19
Project Showcase: Refreshing and Elevating an Airport’s Digital Presence
In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data...
•
Season 2
•
Episode 8
•
13:51
Stalling on Your Website Redesign? Here’s What It’s Costing You!
In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder.Every day a company delays a website redesign, they’re...
•
Season 2
•
Episode 7
•
13:12
SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship.
In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get...
•
Season 2
•
Episode 6
•
13:02
A Digital Agency Whose Process Sets Them Apart
Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert colla...
•
Season 2
•
Episode 5
•
19:41
Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome"
In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption.Trivera emphasizes the importance of mastering existing...
•
Season 2
•
Episode 5
•
10:14
Generative Engine Optimization (GEO): The Future of Search
In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO)—the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures ...
•
Season 2
•
Episode 4
•
13:05
The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success
Discover how Heresite Protective Coatings, a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presenc...
•
Season 2
•
Episode 3
•
19:44