Case Study: The New Trivera.com, Practicing What We Preach

In this episode of the Trivera Deep Dive, Chip and Nova take you behind the scenes of the new Trivera.com. This wasn’t just a redesign—it was a strategic overhaul. From AI-driven interactions to embedded podcast content, accessible design to real-time privacy compliance, they break down how every decision was made to demonstrate what a high-performing digital presence should look like today.

Key Takeaways:

• Why UX updates should always be data-backed
• How AI enhances user engagement
• The importance of real consent and compliance infrastructure
• How embedded podcasts can reinforce content strategy
• Why accessibility is more than a checkbox

Read the blog for the full case study and links to featured tools:

Case Study: The New Trivera.com, Practicing What We Preach

Transcript

[Nova]
Imagine a website that isn't just, you know, a pretty face, but a real powerhouse. 

[Chip]
Uh-huh. 

[Nova]
One that works as hard, and maybe even as smart, as you do. 

[Chip]
Okay. 

[Nova]
Redefining first impressions, really championing privacy, and, uh, offering a truly personalized experience. 

[Chip]
So today, we're doing something a bit different, a deep dive right into our own backyard, you could say. We're uncovering the strategic thinking, the innovative tech behind the brand new Trivera.com. 

[Narrator]
Welcome to Trivera's AI Deep Dive podcast, hosted by Chip and Nova, our AI co-hosts. Together, they transform top marketing insights from our blogs, articles, and events into actionable strategies you can use. Ready to dive in? Let's get started. 

[Chip]
Welcome to Trivera's Deep Dive podcast. I'm Chip. 

[Nova]
And I'm Nova. And we're excited to guide you through some really interesting stuff today. 

[Chip]
Our focus is our founder Tom Snyder's blog post, which is a case study that features our very own just-launched website, the new Trivera.com, practicing what we preach. 

[Nova]
Very timely. 

[Chip]
Yeah. And our mission, really, for this deep dive is to unpack the whole journey behind our own new website. 

[Nova]
It's meant to be a living demonstration, right? Showing the kind of site our team can build for you. 

[Chip]
Exactly. We'll explore the five key elements Tom talks about. Not just what we did, but crucially, why we did it. 

[Nova]
And the how, how it all came together. 

[Chip]
Right. You'll get a real behind-the-scenes look at the strategy behind, well, every single decision. 

[Nova]
Okay, so let's dive in. Where do we start? Uh, probably where most visitors do, the look and feel. The UI/UX. 

[Chip]
User interface, user experience. 

[Nova]
Right. 

[Chip]
When Trivera tackled this new site, the first thing you notice is, yeah, a complete visual and functional overhaul. 

[Nova]
A big change. 

[Chip]
Huge. A full visual makeover. We're talking new colors, really modern layouts, much bolder imagery, and some slick dynamic motion design too. 

[Nova]
So it feels fresh. 

[Chip]
Totally fresh, engaging. 

[Nova]
Mm-hmm. 

[Chip]
And Tom explains this was really essential. Uh, the previous design, it had just kind of fallen out of step. 

[Nova]
Hmm. 

[Chip]
It didn't quite reflect the modern strategic sort of technical sophistication Trivera actually represents now. 

[Nova]
Okay, so it needed to catch up to the reality of the company. 

[Chip]
Precisely. 

[Nova]
Hm. 

[Chip]
And there was a platform change happening anyway. Plus, there was new design direction from our uber-talented senior designer, Jen Elias. It was just the perfect storm, the perfect opportunity to reassess everything. 

[Nova]
Right. For clarity, performance, polish. 

[Chip]
All of it. But what's really insightful here is how our team managed this huge transformation without, you know, breaking what was already working well. 

[Nova]
Ah, that's key. Don't throw the baby out with the bath water. 

[Chip]
Exactly. Tom points out that the basic navigation structure, for instance, it was already pretty solid. It didn't need a massive rework. 

[Nova]
So they didn't just start from a blank slate. 

[Chip]
No, not at all. Instead, the team stayed grounded in what was effective. They used a ton of data. 

[Nova]
Like what kind of data? 

[Chip]
Performance data, user behavior insights, analytics, heat maps, uh, conversion tracking from the old site. All that good stuff. 

[Nova]
Okay, so real evidence driving the changes. 

[Chip]
Absolutely. This data-driven approach meant they could make really informed decisions. 

[Nova]
Hmm. 

[Chip]
What to keep, what needed refining, what could be enhanced. 

[Nova]
And the result... 

[Chip]
A cleaner, much more modern user experience that actually enhances the site's value instead of disrupting its SEO or those important conversion paths. 

[Nova]
That's smart. Refining, not just replacing. 

[Chip]
That's the takeaway. Successful redesigns leverage strengths and data to build smarter. It's not just about looking new. 

[Nova]
It has to work better too. 

[Chip]
Right. For users and for the business, bottom line. 

[Nova]
Makes sense. And speaking of modern experiences, you mentioned personalization. 

[Chip]
Yeah. 

[Nova]
That leads us to Webster, right? 

[Chip]
Yes, Webster. He's our AI assistant. 

[Nova]
More than just a chatbot, though. 

[Chip]
Oh, much more. He's fully branded, voice enabled, built right into the site. Webster is... Well, he's kind of the voice of Trivera. 

[Nova]
How so? 

[Chip]
He's the first voice you hear on our office phone. He's in our podcast ads. He's behind our internal AI tools. He sounds like us because he, you know, he is us. 

[Nova]
Okay, so what's the strategic why behind Webster? Why have him? 

[Chip]
Well, we know most people, probably you included, like to gather information, get answers before you're ready for a direct sales chat, right? 

[Nova]
Yeah, definitely. Do some research first. 

[Chip]
Exactly. Webster lets prospective clients get those answers about our capabilities, our process, how we think without any pressure. 

[Nova]
So you can learn on your own terms. 

[Chip]
Right. He gives warm, clear, strategic answers, just like a team member would. But, and this is crucial, he never pressures you, never harvests contact info unless you offer it. 

[Nova]
So it builds trust from the start, respects the user. 

[Chip]
That's the idea. It's about respecting that journey. 

[Nova]
And how was he built? It sounds complex. 

[Chip]
It was. It's definitely not some off-the-shelf, plug-and-play bot. 

[Nova]
Hmm. 

[Chip]
Our team developed a custom solution. 

[Nova]
Ah, internal work. 

[Chip]
Yeah, blending trusted AI tools with our own development and a whole lot of strategic thinking. They trained him not just with facts, but with answers that sound authentic, like how we actually talk. 

[Nova]
That makes a difference. 

[Chip]
Huge difference. And there's a fun little Easter egg too. 

[Nova]
Oh. 

[Chip]
You can ask Webster about podcasts like this Deep Dive or client-branded ones, and he'll actually offer you the chance to talk directly with us. 

[Nova]
With you and me, Chip? 

[Chip]
Yeah, with Chip and Nova. It's a little surprise for podcast fans or just curious explorers. 

[Nova]
Ah, I like that, a personal touch. 

[Chip]
Exactly. 

[Nova]
And speaking of podcasts, the new site obviously continues to feature the Trivera Deep Dive. 

[Chip]
Absolutely. We've continued embedding the podcast right into the site content, just like before. 

[Nova]
But it's tighter now, more integrated. 

[Chip]
Yeah. The integration is tighter, better aligned with the new design, and importantly-... hooked into the new privacy system. 

[Nova]
Which underlines why the podcast is so important strategically, right? 

[Chip]
Definitely. It's not just a side project. 

[Nova]
Yeah. 

[Chip]
Each deep dive, like this one, is carefully crafted to go deeper, to extend the ideas you find in the related website content. 

[Nova]
So blogs, case studies, features. The podcast adds another layer. 

[Chip]
Right. So you, the visitor, can choose, read, listen, or do both. Whatever suits your style. 

[Nova]
And for potential clients, it shows how a branded podcast can be part of a bigger marketing picture. 

[Chip]
A cohesive digital plan, exactly. 

[Nova]
How are these deep dives actually made? You mentioned AI. 

[Chip]
Yeah, our team uses strategic AI prompts to generate the initial content. Then that content is voiced by our AI team. 

[Nova]
Webster, you, me. 

[Chip]
Then crucially, there's a human editing step to refine it, fix any weird AI hallucinations- 

[Nova]
Gotta watch out for those. Plausible but wrong. 

[Chip]
Exactly. And add the brand elements. 

[Nova]
Theme music. 

[Chip]
Intro, mid-roll ads, outro. Then the episodes get embedded using a media player that matches the site's style. 

[Nova]
And you track engagement? 

[Chip]
We do. Listener engagement helps us figure out future blog topics, future deep dive episodes, what people actually care about.