Trivera's AI Deep Dive for Digital Marketers
Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing that converts.
Trivera's AI Deep Dive for Digital Marketers
Building an Informed Marketing Budget: Part 1 - Industry Benchmarks
In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend.
Key Takeaways:
- Learn the typical marketing budget as a % of revenue for your industry
- Understand how digital spend is shifting across sectors
- Get a real-world example to benchmark your own budget
- Start evaluating whether your spend aligns with your growth goals
